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| Food Network Subliminal Advertising? |
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I was watching the end of today's (1/21/07) Iron
Chef and noticed the screen quickly blink red. A
few seconds later I start thinking, "Was that the
McDonalds logo...?" Thanks to the magic of my Dish
Network DVR, I rewind, and put it in to slow
motion.
Sure enough, Food Network is allowing McDonalds to
run subliminal advertisements in the middle of
their programming!
Amazing!
Tags : advertising ironchef foodnetwork |
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Affichage : 816148
Durée : 52 s |
| Slim Hopes: Advertising & the Obsession With Thinness |
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http://www.mediaed.org
Jean Kilbourne's award-winning video offers an
in-depth analysis of how female bodies are
depicted in advertising images and the devastating
effects of those images on women's health.
Addressing the relationship between these images
and the obsession of girls and women with dieting
and thinness, Slim Hopes offers a new way to think
about life-threatening eating disorders such as
anorexia and bulimia, and a well-documented
critical perspective on the social impact of
advertising.
Slim Hopes is a lively and engaging program
suitable for a wide range of audiences at high
schools, colleges and universities. Using over 150
ads, it informs as it entertains, allowing viewers
to build an analytic framework for considering the
impact of advertising on women's health.
Tags : MEF Media Education Literacy Critical Mass Industry Educational Sut Jhally Jean Kilbourne Eating Disorders Women Health |
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Affichage : 142184
Durée : 310 s |
| Sublime & Subliminal: Semantics for Online Advertising |
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Google Tech Talks
August 6, 2008
ABSTRACT
Web advertising, hasn't delivered its potential
value to advertisers. This is partcularly true for
contextual advertisement. The main problem is that
the marriage of ad and the content of a page is
based on algorithms that do not offer satisfactory
results in understanding the actual meaning of the
content of a web page. Try the search "stock base"
in Google or Yahoo. You will get many more pages
about equities than you do about soup. Yet the ads
placed on these pages are too often not related to
the main topic of the article. Showing an ad about
food when the intended use of "stock base" was in
the context of equities it's a mismatch.
Expert System now offers a revolutionary solution
that automatically processes the meaning of the
text to ensure that the ads selected are relevant.
Expert System's CSA (Cogito Semantic Ad) relies on
its Semantic Intelligence technology to analyze
text on the page through linguistic analysis and
Semantic Comprehension to assure that promotional
information can be served more effectively.
Speaker: Marco Varone
Founder, CTO, and Director of the Board of Expert
System, Marco is the "father" of the technology
behind the Company's products and a key driver of
the Company with his vision and technical skills.
Marco is responsible for the R activities and
roadmap in the software and linguistic areas.
Marco holds a degree in Computer Science at the
University of Modena with honors.
Speaker: Luca Scagliarini
Luca Scaliarini is VP of Strategy and Business
Development for Expert System and responsible for
the international expansion and strategic
alliances. Prior to joining Expert System, Luca
was VP Field Marketing Europe with think3 Inc.,
and Manager of the Services Product Line at
SiteSmith, a managed services provider, where he
helped to build the company up to the successful
sale to Metromedia Fiber Network. Luca started his
career with Hewlett Packard in product marketing
roles in Italy and in the US. He holds an
Electronic Engineering Degree from Politecnico di
Milano and an MBA from Santa Clara University.
Tags : google techtalks techtalk engedu talk talks googletechtalks education |
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Affichage : 3002
Durée : 3138 s |
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