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| Design Coding |
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The Poetic Prophet (AKA The SEO Rapper) is back
with another marketing rap. This time he describes
how web standards and proper design can affect the
ranking and conversion of pages on your site.
lyrics:Your site design is the first thing people
see
it should be reflective of you and the industry
easy to look at with a nice navigation
when you can't find what you want it causes
frustration
a clear Call to action to increase the temptation
use appealing graphics they create motivation
if you have animation
use with moderation
cause search engines can't index the information
display the logos of all your associations
highlight your contact info that's an obligation
create a clean design you can use some decoration
but to try to prevent any client hesitation
every page that they click should provide and
explanation
should be easy to understand like having a
conversation
when you design the style go ahead and use your
imagination
but make sure you use correct color combinations
do some investigation, look at other organizations
but don't duplicate or you might face a litigation
design done, congratulations but it's time to
start construction
follow these instructions when you move into
production
your photoshop functions then slice that design
do your layout with divs make sure that it's
aligned
please don't use tables even though they work fine
when it come to indexing they give searches a hard
time
make it easy for the spiders to crawl what you
provide
remove font type, font color and font size
no background colors, keep your coding real neat,
tag your look and feel on a separate style sheet
better results with xml and css
now you making progress, a lil closer to success
describe your doctype so the browser can relate
make sure you do it great or it won't validate
check in all browsers, I do it directly
gotta make sure that it renders correctly
some use IE, some others use Flock
some use AOL, I use Firefox
title everything including links and images
don't use italics, use emphasis
don't use bold, please use strong
if you use bold that's old and wrong
when you use CSS, you page will load quicker
client satisfied like they eating on a snicker
they stuck on your page like you made it with a
sticker
and then they convert now that's the real kicker
make you a lil richer, your site a lil slicker
design and code right man I hope you get the
picture
what I'm telling you is true man it should be a
scripture
if it's built right you'll be the pick of the
litter
everyone will want to follow you like twitter
competition will get bitter and you'll shine like
glitter
if you trying to grow your company will get bigger
design and code right man can you get with it
Tags : seorapper seo marketing designtips webstandards poplabs searchmarketing |
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Affichage : 352394
Durée : 202 s |
| Part1/6: Top 20 DB Design Tips Every Architect Needs to Know |
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Abstract:
There are many poorly designed database
application in use today. There are several
reasons including lack of expertise, or lack of
experience in MySQL specifically.
This session will aim to educate an attendee for
the top 20 things every database design should
have. As a consultant I see these common mistakes
regularly, some of which can easily be corrected
without any code changes.
Some topics include:
Why is normalization important? When do you
optimize your normalized schema? Why NOT NULL is
important? Why VARCHAR is bad? Disk = Memory =
Performance? MySQL has 9 different Numeric data
types, Oracle has 1. Why? Think transactions,
think strict data integrity. Leverage the power of
covering indexes. Query Cache, friend or enemy.
About Ronald Bradford and Primebase Technologies:
Ronald is a Senior Consultant with MySQL Inc based
in the US. Ronald brings 9 years of MySQL
experience with 19 years experience in RDBMS
products, enterprise data architecture, large
systems development and Internet Web technologies.
Tags : MySQL Conference Database Design Tips Ronald Bradford PrimeBase Technologies |
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Affichage : 1624
Durée : 597 s |
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