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| "All Marketers are Liars" - Seth Godin speaks at Google |
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Seth Godin is the author of six bestsellers,
including Permission Marketing, an Amazon Top 100
bestseller for a year and a Fortune Best Business
Book. His newest book, All Marketers are Liars ,
has already made the Amazon Top 100 and has
inspired its own blog. Seth is also a renowned
speaker, and was recently chosen as one of "21
Speakers for the Next Century" by Successful
Meetings Magazine and is consistently rated among
the best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, an
interactive direct marketing company, which Yahoo!
acquired in late 1998. He holds an MBA from
Stanford, is a contributing editor to Fast Company
magazine, and was called "the Ultimate...
Tags : seth godin google |
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Affichage : 38674
Durée : 2881 s |
| Seth Godin: Sliced bread and other marketing delights |
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http://www.ted.com In a world of too many options
and too little time, our obvious choice is to
ignore the ordinary stuff. Marketing guru Seth
Godin spells out why, when it comes getting our
attention, bad or bizarre ideas are more
successful than boring ones. And early adopters,
not the mainstream's bell curve, are the new sweet
spot of the market.
Tags : ted tedtalks godin marketing |
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Affichage : 59240
Durée : 1138 s |
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