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| Prometeus - The Media Revolution |
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http://www.casaleggioassociati.it/thefutureofmedia
Subtitles also available in:
Español:
http://www.youtube.com/watch?v=aD4XtZqJu-U
日本語:
http://www.youtube.com/watch?v=WNnesYfBFw0
Man is God.
He is everywhere, he is anybody, he knows
everything.
This is the Prometeus new world.
All started with the Media Revolution, with
Internet, at the end of the last century.
Everything related to the old media vanished:
Gutenberg, the
copyright, the radio, the television, the
publicity.
The old world reacts: more restrictions for the
copyright, new laws against non authorized copies.
Napster, the music peer to peer company is sued.
At the same time, free internet radio appears;
TIVO, the internet television, allows to avoid
publicity; the Wall Street Journal goes on line;
Google launches Google news.
Millions of people read daily the biggest on line
newspaper. Ohmynews written by thousands of
journalists; Flickr becomes the biggest repository
in the history of photos, YouTube for movies.
The power of the masses.
A new figure emerges: the prosumer, a producer and
a consumer of information. Anyone can be a
prosumer.
The news channels become available on Internet.
The blogs become more influential than the old
media.
The newspapers are released for free.
Wikipedia is the most complete encyclopedia ever.
In 2007 Life magazine closes.
The NYT sells its television and declares that the
future is digital. BBC follows.
In the main cities of the world people are
connected for free.
At the corners of the streets totems print pages
from blogs and digital magazines.
The virtual worlds are common places on the
Internet for millions of people.
A person can have multiple on line identities.
Second Life launches the vocal avatar.
The old media fight back.
A tax is added on any screen; newspapers, radios
and televisions are financed by the State; illegal
download from the web is punished with years of
jail.
Around 2011 the tipping point is reached: the
publicity investments are done on the Net. The
electronic paper is a mass product: anyone can
read anything on plastic paper.
In 2015 newspapers and broadcasting television
disappear, digital terrestrial is abandoned, the
radio goes on the Internet.
The media arena is less and less populated. Only
the Tyrannosaurus Rex survives. The Net includes
and unifies all the content. Google buys
Microsoft. Amazon buys Yahoo! and become the world
universal content leaders with BBC, CNN and CCTV.
The concept of static information - books,
articles, images - changes and is transformed into
knowledge flow.
The publicity is chosen by the content creators,
by the authors and becomes information,
comparison, experience.
In 2020 Lawrence Lessig, the author of 'Free
Culture', is the new US Secretary of Justice and
declares the copyright illegal.
Devices that replicate the five senses are
available in the virtual worlds. The reality could
be replicated in Second Life.
Any one has an Agav (agent-avatar) that finds
information, people, places in the virtual worlds.
In 2022 Google launches Prometeus, the Agav
standard interface.
Amazon creates Place, a company that replicates
reality. You can be on Mars, at the battle of
Waterloo, at the Super Bowl as a person. It's
real.
In 2027 Second Life evolves into Spirit. People
become who they want.
And share the memory. The experiences. The
feelings. Memory selling becomes a normal trading.
In 2050 Prometeus buys Place and Spirit. Virtual
life is the biggest market on the planet.
Prometeus finances all the space missions to find
new worlds for its customers: the terrestrial
avatar.
Experience is the new reality.
Voice: Philip K. Dick Avatar.
Date: 6th April 2051
Lugar: desconocido
Tags : prometeus prometheus future of media e-ink electronic paper wi-fi wi-max memory selling Lessig Casaleggio |
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Affichage : 502597
Durée : 314 s |
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