A short clip about the SMX conference series,
which covers SEO, PPC, link building and more
aspects of search engine marketing. Learn about
the people behind it and what to expect. Also
read more at http://searchmarketingexpo.com Tags :seoppclinkbuildingsemsearchmarketing
Five (5) "POWER" Tactics for POWERful Local/Mobile
Marketing Campaigns that Give You Super-POWERful
Results... A Cheezy Presentation On Purpose from
Brian Carter, Director of Search Marketing @
www.FuelInteractive.com Tags :localsearchmarketingppcpayperclicksmx
http://www.e-consultancy.com/publications/paid-sea
rch-marketing-ppc-best-practice-guide/
Dr Dave Chaffey discusses E-consultancy's Paid
Search Marketing Best Practice Guide, an essential
resource for PPC marketers at all levels.
Our Paid Search Marketing (PPC) Best Practice
Guide will help beginners and experts implement
and execute PPC strategies to maximise return on
investment.
Compiled over a matter of months and peer reviewed
by PPC experts, the guide is comprehensive (250+
pages) and covers all aspects of paid search. We
think it is an incredible resource for internet
marketing teams, agencies, paid search consultants
and strategists. Tags :paidsearchdavechaffeyppcgoogleadwordsmicrosftliveyahooaske-consultancyeconsultancybusiness
This presentation by Jonny Darling, owner of
surfboard supply company, Surf Merchant, covers
organic on-page search optimisation. We'll look at
the search market, then align the website and the
product to the audience. Tags :OrganicSEOSearchMarketinginIrelandwebsiteoptimisation
Brent Lowe-Bernie, President of comScore Media
Metrix Canada, looks at the state of search and
search marketing in Canada. He compares the growth
of the Canadian search market to that of the UK
and the US, and touches on the changing nature of
search as the number of searchers grow and the way
they use the search and the web more broadly
changes. Tags :berniebrentcomscorejohnlowemarketingmulligansearchseopr
Presentation reviewing the knock-on effect of
recent html amends on search rank, content
indexing, and webmaster error fixes, together with
a discussion around website design and development
planning with due regard for search optimisation.
Site architecture is covered, detailing folder
structure and site mapping, as well as user
navigation and visitor experience. Tags :websitearchitectureURLoptimisationfolderstructurenavigationvisitorstickiness
Marc Engelsman, VP of Client Programs & Services
at DBE, speaks here about the recent SEMPO State
of Search Survey's findings on what areas
marketing dollars are being poached from in order
to fund search marketing initiatives and the ROI
marketers are reporting for their search marketing
efforts along with other initiatives. Tags :searchmarketingROISEOSEMSEMPO