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| Viral Marketing: Diesel SFW XXX |
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DATE 02/10/2008
MEDIA TYPE Non-Traditional
Agency The Viral Factory, London
Creatives The Viral Factory
Agency Producer The Viral Factory
Production The Viral Factory, London
Director The Viral Factory
Producer Jon Stopp
Editor Rob Hill
Post Production Unit, London
Sound Production Unit, London
DESCRIPTION
OK, a word of warning before you view this viral -
it's a little porny. Got your monitor hidden?
Strapped those headphones in? Made sure Angela
from accounts can't peek over your shoulder? Good
stuff, cause although this piece may call itself
SFW (Safe For Work for those of you who have never
seen rude bits on the interweb) it's baseline
content certainly isn't! Fired out to advertise
the amazing sounding Diesel Dirty 30 birthday
party - www.diesel.com/xxx/ - the spot from viral
marketing masters The Viral Factory censors some
grotty clips with hand-animated and CGI mastery.
The result is an inspired, hilarious and
desperately unsexy trawl through remarkable set
pieces and innovative ... errr ... ice-cream
eating. Best party in our whole life? Hell yeah!
Tags : Social Science Visual Arts Advertising Commercials |
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Affichage : 29801
Durée : 79 s |
| Weightlift |
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Another glorious moment from the 2003 Trojan
Games.
The Trojan games viral campaign has been viewed by
over 62 million people since its launch at the end
of October 2003.
The work has won 3 British Television Advertising
Awards, the IAB award for best online creative of
the year, gold at the EPICA awards, a D&AD Silver
nomination and a Gold Lion at 2004 Cannes
Advertising Festival.
Tags : Trojan condoms games viral factory viralfactory |
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Affichage : 98979
Durée : 42 s |
| Trojan Games - Vault |
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"The strong American pairing of Bertie Weinberger
and Ruthie-Lou Jackson..." This clip was one of
three we wrote and produced for Trojan Condoms.
The Trojan games viral campaign has been viewed by
over 62 million people since its launch at the end
of October 2003.
The work has won 3 British Television Advertising
Awards, the IAB award for best online creative of
the year, gold at the EPICA awards, a D&AD Silver
nomination and a Gold Lion at 2004 Cannes
Advertising Festival.
Tags : viral factory viralfactory trojan condoms nsfw omg wtf sport vault |
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Affichage : 106095
Durée : 36 s |
| Cloverfield (French) |
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As part of the Cloverfield campaign, we translated
our news clip in to many languages - this was our
French locale! The audience was much more
receptive to seeing clips in their local "style".
Tags : cloverfield french |
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Affichage : 173
Durée : 146 s |
| Christmas song with animals |
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more on http://mastercom.over-blog.com
The Viral Factory has created a charming Christmas
film to encourage the public to peel themselves
off the sofa and Do One Thing For Nature this
Christmas.
Launching to publicise BBC Learnings Breathing
Places campaign, which urges people to get
involved with the nature outside their front door,
the viral is a funny but poignant reminder of the
plight of wildlife this winter.
The Breathing Places campaign is based around the
idea that if everyone changes their behaviour in a
small way, then they can have a big impact on
their immediate environment and the wildlife in
it. It is designed to inspire and motivate people
to create and nurture nature-friendly green spaces
in their localities; to get in touch with nature
and really make a difference this winter.
The Viral Factorys brief was to drive traffic to
the Breathing Places website and encourage a
younger audience to get involved. Using footage
from the BBCs Autumn Watch, The Viral Factory has
given it a festive comedy feel, by adding a
nostalgic soundtrack and animating the footage -
including mouths for the animals, a chorus of
musical instruments and some festive Santa hats.
Re-writing the lyrics to the Jonah Lewie Christmas
classic Stop the Cavalry for the soundtrack, The
Viral Factory filmed its entire office singing
along, and picked the best mouth for each animal,
with editor Rob Hill providing a voiceover at the
end, for a fox. From a mouse with a toothy grin
and a lizard with elegant red lips, to a wasp
playing the saxophone and a grasshopper with a
drum-kit, the viral has heart-warming touches to
bring a smile to viewers faces, whilst emphasising
the message in the chorus line of wish I had a
home for Christmas.
The viral ends with the fox telling the audience
to Find out about it online, yeah. and flagging up
the website http://www.bbc.co.uk/breathingplaces/,
which offers hints and tips for looking after our
furry friends, like making a wood pile and baking
for birds.
Lyrics:
Hey there internets, we dont want you to fret, but
we're not doing splendidly
It is very cold, out here in the snow, without our
friend David Bellamy
Bill Oddie's doing stuff, but it's not enough, so
can you do one thing for me?
- Horn Break
We have had to fight, for every single bite, while
you scoff your Christmas tea
That is why we say, oh yes yet again, can you do
one thing for me?
Breathing places, space to roam, some where that I
can call a home.
Wish I could be safe and sound, in a bucket
underneath the ground
Dub-i-dub-i-dum-dum
Dub-i-dub-i-dum
Dub-i-dum-dum-dub-i-dum
Dub-i-dub-i-dum
Dub-i-dub-i-dum-dum
Dub-i-dub-i-dum
Dub-i-dum-dum-dub-i-dum...
Dub-i-dub-i-dum
Wish I had a home for Christmas
Credits
Brief: To make the BBC Breathing Spaces Do One
Thing campaign relevant to a younger audience not
normally engaged by this type of initiative.
Project name: Cute
Animal Christmas Song
Client: BBC
Learning Breathing Places
Creative agency: The Viral
Factory
Copywriter: The
Viral Factory
Art director: The
Viral Factory
Planner (creative agency): The Viral
Factory
Media agency: The Viral
Factory
Planner (media agency): The Viral
Factory
Retouching: (if any): N/A
Editor: Rob
Hill
Exposure: Online /
viral
Tags : christmas song animals singing viral factory |
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Affichage : 7669
Durée : 81 s |
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